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Graphic Design
Social Media Post
01
My Role at Unity for Equality
- Role
- Digital Design Intern
- Duration
- December 2024 – February 2025
- Location
- New York, NY
As a Digital Design Intern, I contribute by –
- Social media content
- Creating multimedia content for brand awareness
- Optimizing designs for Facebook, Instagram, LinkedIn, TikTok
02
Unity for Equality
Creating Impact, Transforming Lives
Unity for Equality is a nonprofit organization dedicated to empowering communities through education, advocacy, and support. By providing essential resources and skill-building opportunities, the organization fosters inclusivity and drives social change.
- Mission
- To uplift underrepresented communities by offering sustainable support systems.
- Vision
- A world where equality is the norm, and individuals have access to opportunities for success.
Core Values
- Diversity & Inclusion
- Celebrating cultural differences
- Empowerment
- Providing knowledge and resources
- Collaboration
- Strengthening community partnerships
- Integrity & Transparency
- Ensuring accountability
Key Services
- Education & Skill Development
- Community Support Programs
- Human Rights Advocacy
- Economic Empowerment
03
Structured Layout
- Size
- 1080 x 1080 pixels.
- Platforms
- Facebook, Instagram, LinkedIn, TikTok.
- Aspect Ratio Considerations
- Square (1:1) – 1080×1080 px Facebook, Instagram, LinkedIn, TikTok.
04
Tools Used
- Canva
- For quick, high-quality social media designs, templates, and brand consistency.
- Adobe Illustrator
- For vector graphics, custom illustrations, high-resolution designs.
05
Product-Centric Design
- Brand Identity
- Consistent use of colors, fonts, and brand elements from Unity for Equality. Clean, modern, and engaging layouts for visibility and readability.
- Typography
- Bold fonts for headlines & key messages. Legible sans-serif or serif fonts for supporting text.
- Visual Hierarchy
- Primary focus on main message or campaign. Supporting elements like icons, illustrations, call-to-action.
- Imagery & Illustrations
- Custom illustrations and high-quality images relevant to the campaign. Blended design elements with a professional & minimalistic approach.
06
Aspects
- Concept Development
- Ability to align design with company mission and campaigns.
- Branding Strategy
- Ensuring cohesive visual branding across platforms.
- Versatile Formats
- Ability to adapt designs for multiple platforms and post types.
- Creative Direction
- Incorporating storytelling through design and layout.