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Product Design

UI Realign – Website Design

01

My Role

Freelance Project
Website Design
Landing Page UI Realign
Client
Alural Thermolaquage Aluminum (via freelancer.com)
Role
Freelance UI Designer

Redesigned and improved the visual structure of Alural's landing page to enhance user experience and brand presentation.

02

Company Insights

Client
Alural Thermolaquage Aluminum
Location
Zone industrielle, R.P.1, près Oued Yquem – 11240 Skhirat, Morocco
Contact
contact@alural.ma

Alural Thermolaquage Aluminum is a Morocco-based company specializing in high-quality aluminum surface treatment. Their industrial approach and professional services cater to both local and international clients, requiring a clean, structured online presence.

03

Structured Layout

The original landing page lacked alignment and visual hierarchy. I restructured key sections like the hero banner, image grid, and "About Us" area to create a more intuitive flow. Emphasis was placed on balance, spacing, and content grouping.

04

Tools Used & Design Aspects

Figma
for layout planning, spacing guides.
Freelancer.com
for client communication and feedback.
  • Grid-based alignment
  • Strong call-to-action visibility
  • Image framing and symmetry
  • Clear typography
  • Enhanced user experience on scroll
05

Product-Centric Design

The realignment prioritized the company's visual storytelling through imagery and clear sections like "Our News," "What We Offer," and the vibrant product visuals. The design highlights Alural's process, team, and professionalism with minimal distraction.