Empiric Fashion Magazine

Project

Communication Design — Magazine Design

Client

Empiric Fashion Attires (BD) SDN BHD

Role

Graphic Designer & Model

Location

Kuala Lumpur, Malaysia

Exhibition

Malaysia GIFT FAIR July 2018 — 25th, 26th, 27th

I started a junior role as a Graphic Designer at Empiric Fashion Attires (BD) SDN BHD, Kuala Lumpur, Malaysia. During my 3-month internship I was given a wide range of responsibilities including branding projects such as Magazine Design, Goodie Bag Design, Polo-T Shirt Design, and Flyers Design — all for their exhibition at Malaysia GIFT FAIR July-2018.

Client

Empiric Fashion Attires (BD) SDN BHD

Location

Malaysia & Bangladesh

Industry

Fashion & Garments Manufacturing

Market

Malaysia, Europe, U.S.A.

Empiric Fashion Attires (BD) SDN BHD has been importing & wholesaling their own brand of readymade knit attires all over Malaysia since 2013, manufacturing in their own industry in Bangladesh. They sell premium-quality knit T-shirts, polo shirts, singlets, hoodies, rompers, shorts, pajamas, school uniforms, and all kinds of knit essentials and fashionwear for men, women, and kids. They are also familiar with doing print & embroidery as per the customer's demand. Besides Malaysia, they also sell directly from their factory to many customers in Europe and the U.S.A. since 1998.

My main concept was Magazine Design, especially for Malaysia GIFT FAIR-2018. I used Adobe Illustrator, Adobe Photoshop, and Adobe InDesign to design and produce the magazine from cover to final spread — handling editorial typography, photo placement, and full page layout to create a visually compelling fashion publication that represents the brand identity.

Each page is divided into sections with a consistent structure for product information, including images, product descriptions, specifications, and measurements. This ensures easy navigation and readability for the viewer.

To design and develop the magazine, industry-standard design tools were utilised –

Adobe Photoshop

For image editing and enhancement.

Adobe InDesign

For layout design and typesetting.

Adobe Illustrator

For vector graphics and illustrations.

The magazine emphasises showcasing the products through large, high-quality images accompanied by clear and concise details like material composition, sizes, and color options. This design pattern is often used in product catalogs and retail brochures to highlight the features of each item for easy decision-making by the customer.

The Empiric Fashion Attires (BD) SDN BHD magazine effectively showcases its clothing by featuring diverse models wearing various styles, including half-sleeve and full-sleeve designs. This approach helps customers visualise the fit, style, and color options in real life, making their shopping experience more informed.

I also had the unique opportunity to model for the magazine, adding a personal and relatable touch to the brand's presentation. This reinforces the brand's commitment to diversity and real-world representation, making the clothing accessible to individuals of all backgrounds. By using multiple models, the magazine highlights the versatility of its attire, ensuring a broader appeal to potential customers.